Logistics Consulting: An Overlooked Service

Maximizing cost efficiency is the ultimate goal of every respected logistician. Professionals understand this well and strive to achieve it to the best of their abilities.

In this sense, a new category of specialists has emerged to meet this need and help achieve these objectives at lower costs. These experts are none other than consultants from logistics consulting firms.

Far from being just a trend, it is a real necessity for professionals. They are the external eye that can easily detect the chains where it is necessary to operate to optimize costs and achieve better management to retain the client.

Indeed, transport and logistics companies are evolving under the effects of globalization, market liberalization, and the changing expectations and behaviors of their clients and other stakeholders.

Fewer Than Ten

However, despite the real need for consulting firms in the sector, there is a noticeable shortage in this area, at least on the national side.

Driss Herrati, CEO of Avenir Formation, a firm specializing in transport and logistics, confirms this by saying, "Currently in Morocco, there are very few consulting and training firms specializing in logistics." He mentions GCL and Avenir Formation.

"I think that, across the entire national territory, there must be fewer than ten firms with national and international qualifications and references, despite the immense needs for productivity gains, advice, needs analysis, and the implementation of IT solutions, such as WMS or TMS, which allow cost rationalization and improved data, such as stock value, delivery times and costs, or the analysis of an optimized route."

he adds. To explain the delay in logistics consulting in Morocco, the specialist lists a few reasons:

"the competition from international firms, the lack of trust from our institutions, lack of representation with decision-making bodies of federations and public institutions..."

To enable a real emergence of this market, he proposes starting with public decision-makers in logistics, such as urban agencies. This involves assisting them in studying the management of transport flows and adapting delivery areas and times (garbage collection times, risk management with hazardous products). It could also involve helping to coordinate between the tramway and urban buses and setting up lanes reserved for taxis to streamline city traffic.